A Startup Is A Promise

Posted 1 month, 1 week ago | Originally written on 10 Apr 2022

Every startup is a promise that the new product or service on offer will be here to stay at a quality level that meet expectations. The novelty of the startup allows its potential clients to give it a chance to fulfil this promise. This only last for so long after which, if unfulfilled, will have the startup written off in its clients’ minds.