Designing with Eternity in Mind

Posted 7 months ago | Originally written on 2 Dec 2021

The purpose of analysis is to discover the right design. It is possible to successfully execute the wrong design. When this happens, any success will have an expiry date on it because the inevitability of change will expose the inadequacy of the design.

Design really is a life and death process. Failure to take sufficient time to realise the right design and rush into production means that the current design will carry within it the risk of falling out of favour with use. Disruption is essentially a question of how design fails to meet the needs of the user.

The right design takes time to discover. That’s right: the process of design is a process of discovery. Your first solution will almost always be inadequate. Therefore, in order to fast track this process you will need as many hands on deck as possible to go through the storming and experimenting sessions as possible because this is the only way to explore the problem space effectively.